Secure identity for every shopper—from human to AI
Modernize your omnichannel retail journeys to foster loyalty, boost conversion, and better secure customers and agents alike.
Trusted by the world’s leading retail organizations
The Customer Identity platform that powers retail
Streamline access for your customers so you can focus on driving revenue.
Drive loyalty and conversion
Take shoppers from unknown guests to loyalty members with frictionless registrations and logins.
Deliver unified omnichannel experiences
Unify identity across channels, brands, and devices for consistent, personalized customer interactions.
Secure the user experience
Better secure customer identities and help prevent data breaches with advanced authentication and threat protection, which trigger only as needed to reduce friction.
Enable AI-powered shopping
Bring to life personalized, AI-powered shopping experiences with a robust identity framework. Allow first- and third-party agents to more securely access your tools, workflows, and data.
Auth0 for Retail
Explore how customer identity drives retail customer journeys from unknown guest to loyalty member.
Key sub-verticals
Auth0 provides CIAM solutions for all types of retail organizations.
Retail and e-commerce
Manage growing competition, high-volume traffic, and increasing fraud. We unify customer data, simplify omnichannel journeys, and protect both your business and your shoppers.
Grocery, food, and beverage
Drive repeat purchases in a fast-paced, loyalty-driven environment. We streamline sign-ups, personalize offers, and better secure data to keep your customers returning.
Travel and hospitality
Balance strict global regulations, data protection, and loyalty programs spanning multiple brands. We enable safe, streamlined journeys, helping you earn travelers’ trust and repeat bookings.
Wholesale (B2B)
Scale B2B and direct-to-consumer models with more secure identity solutions. We unify and protect every channel, so you can focus on growth and customer satisfaction.
Auth0 for retail in action
Login
Allow AI agents to authenticate shoppers
Streamline login experiences so that AI agents like virtual assistants and customer support can more securely verify your shoppers.
Engage
Set up successful sessions
Personalize shopping experiences with dedicated AI agent identities, persistent user memory, and async authorization.
Agent access
Connect your AI agent to retail APIs
Allow agents to access customer, inventory, and promotional data with API tokens in Token Vault in a more secure manner. Auth0 handles access and refresh token management for AI agents, so you don’t have to.
Agent authorization
Get granular with authorization control
Set specific parameters for AI agents’ access so you can help safeguard your shoppers’ sensitive personal data and reduce leaks.
Shopper approval
Add human approval for critical AI agent actions
Add more secure human-in-the-loop approvals, so that shoppers are notified to provide consent for critical actions like big purchases or payment method changes.
Auth0 for retail in action
LOGIN
ENGAGE
AGENT ACCESS
AGENT AUTHORIZATION
SHOPPER APPROVAL
Login
Allow AI agents to authenticate shoppers
Streamline login experiences so that AI agents like virtual assistants and customer support can more securely verify your shoppers.
Engage
Set up successful sessions
Personalize shopping experiences with dedicated AI agent identities, persistent user memory, and async authorization.
Agent access
Connect your AI agent to retail APIs
Allow agents to access customer, inventory, and promotional data with API tokens in Token Vault in a more secure manner. Auth0 handles access and refresh token management for AI agents, so you don’t have to.
Shopper approval
Add human approval for critical AI agent actions
Add more secure human-in-the-loop approvals, so that shoppers are notified to provide consent for critical actions like big purchases or payment method changes.
Build AI for retail
Deploy more secure AI agents—including shopping assistants and customer support—on a trusted, enterprise-grade platform.
Integration
Auth0 + Shopify for retail customer identity
Shopify Plus merchants can now integrate Auth0 to create more secure, seamless, and fully branded login and checkout experiences for shoppers.
Impact stories from our retail customers
"[Auth0] allows us to provide things for our loyalty members that we weren't able to before, from MFA and stronger security for their Wyndham Rewards, to the ability to use APIs to connect to our partners to create unique experiences for our guests."
Eric Brohm
SVP, CISO
"We want to give our customers the option to interact with our retail brands through any channel, anywhere, anytime, which means we need to have a flexible customer experience journey."
Kunal Chakraborty
Global VP for Customer Experience and Digital
"Our engineers don't have to build the interfaces. They don't have to build all the security around it. They don't have to deal with managing it from our database people's perspective. They don't have to deal with managing any usernames or passwords."
Scott Scherer
CIO
Frequently asked questions
How does Auth0 protect retail brands from fraud?
Auth0 protects retail brands by identifying and blocking bot attacks and credential stuffing attempts at the point of login. By using Attack Protection and Adaptive MFA, retailers can prevent account takeover (ATO) and protect customer loyalty points and payment data, helping ensure a secure shopping experience.
How does Auth0 manage retail seasonal traffic?
Auth0’s cloud platform is designed to scale automatically to handle traffic spikes typical of retail like holiday sales events or new product launches. With a proven track record of handling thousands of logins per second, Auth0 helps ensure your retail site remains open and secure during your most profitable periods.
Can Auth0 improve retail conversion rates?
Auth0 improves retail conversion rates by removing friction from the registration and checkout process. Features like social login, passkeys, and biometric authentication allow customers to sign up and log in instantly, reducing cart abandonment and increasing the speed of the digital shopping journey.
Does Auth0 support omnichannel retail identity?
Yes, Auth0 provides a unified identity experience across web, mobile, and in-store digital touchpoints. By centralizing customer identity, retailers can offer a consistent experience that tracks the customer journey, enabling personalized marketing and loyalty rewards while maintaining a high security posture across all channels.
Does Auth0 support social login for retail?
Yes, Auth0 supports dozens of social identity providers, including Google, Facebook, and Instagram. This allows retail customers to use their existing social accounts for a faster signup and login experience. Auth0 helps ensure that these social logins are secured with the same enterprise-grade protection as traditional username and password accounts.
Does Auth0 secure retail AI agent identities?
Yes, Auth0 helps bring to life personalized, AI-powered shopping experiences with its robust agentic identity framework. This allows first- and third-party agents to more securely access retail tools, workflows, and data, and unlocks new channels such as agentic commerce. Auth for MCP helps retailers secure their MCP servers, giving them control over which agents connect, what resources they access, and the actions they perform.
Start your journey with Auth0
Get best-in-class customer identity, with security built in️.