Turn customer identity into revenue growth
Auth0 helps brands remove signup friction, stop fraud, and carry customer context across every digital experience.
Make every customer interaction count
Auth0 gives your teams the tools to improve sign-up and login, respond to risk, and carry customer context from one experience to the next.
- Give customers a faster way through sign-up and login with passwordless authentication, social login, embedded login, and progressive profiling.
Learn strategies for converting more customers through seamless, trusted journeys. - Adaptive MFA, risk-based authentication, and attack protection help your team respond to suspicious activity in real time.
Explore how to protect revenue by stopping abuse without adding unnecessary friction. - Keep identity, consent, and preferences connected across the experiences you own.
Dive into ways to personalize and build loyalty by recognizing customers wherever they engage.
Purpose-built for your industry
Auth0 helps teams improve customer journeys, protect revenue, and build lasting relationships across the channels they own.
Turn more shoppers into loyal customers
Auth0 helps reduce sign-up friction, limit loyalty abuse, and give teams the customer context they need to increase repeat purchases.
Make onboarding easier to trust
Give customers/members a faster path to account opening while applying stronger controls when risk appears.
Turn customer context into better experiences
Keep customer preferences, profiles, and consent connected across bookings, content, subscriptions, and memberships.
Launch with identity your team can build on
Auth0 gives growing teams the SDKs, APIs, and controls to start quickly and add capabilities as their needs change.
Protect the people who support your mission
Give donors, members, and volunteers a more secure way to access the experiences they rely on.
See what customers are building
Connect your stack
Bring identity into the commerce, data, analytics, and security tools your teams already use.
300+ Integrations
100+ Global Partners
30+ Quickstarts & SDKs
Frequently asked questions
How does Auth0 help reduce sign-up and login drop-off?
Auth0 supports passwordless and Embedded Login, social connections, progressive profiling, and configurable forms. Teams can remove unnecessary steps, collect profile data over time, and test changes to the customer journey.
How does Auth0 protect customers from fraud?
Can Auth0 carry customer context across different experiences?
Auth0 supports customer context, consent, progressive profiling, and account linking. These capabilities help teams connect customer information across their web, mobile, and other digital experiences.
Can we customize the authentication experience?
Yes. Teams can use Auth0’s APIs and SDKs to build their own experience, or customize Universal Login to match their brand and product flow.
How does Auth0 support AI-assisted commerce?
Auth0 provides capabilities for delegated authority, consent, API-driven identity, fine-grained authorization, and secure AI-assisted transactions. These controls help teams carry trusted customer context into AI-mediated discovery and purchase journeys.
How can we evaluate Auth0 for our use case?
Start with a live demo, free trial, or workshop. Your team can use the product demos, developer resources, and solution content to assess the right approach before implementation.
See what Auth0 can do for your customer journey
Get best-in-class customer identity, with security built in️.