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About this podcast
Welcome to 'What the SaaS?!', the podcast for B2B SaaS leaders navigating the path to enterprise-readiness.
Every growing B2B company eventually hits a wall. You've found product-market fit, but suddenly your biggest deals are getting stuck in security reviews. Customers are asking for things like SAML, SCIM, and delegated admin—and you realize your simple login box has become a roadblock to growth.
Landing your 100th enterprise customer is a milestone, but without delegated administration, it's the start of a costly support grind. In this episode, host Sheena Allan sits down with Brittany Roth to unpack the realities of enterprise readiness. Discover why true delegation means "scoped self-service"—giving IT admins predictable control and safety nets to manage their own environments without opening support tickets. Learn how treating admins as first-class users accelerates security reviews, drives retention, and unlocks self-serve revenue expansion.
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